After
analyzing the operations of Fast Track Logistics, both through online research
of the company and industry, and interviews with manager Steve Turso, our team
has been provided with the opportunity to learn firsthand what goes into
managing the operations of a business, in this case a third party, non-asset
based, broker of transportation program services that coordinates the packing
and shipping of a customer's goods.
On time
delivery and quality continue to rank as the most important competitive
priorities. Without shipments arriving
on time and in the same condition they were in when initially shipped, customer
satisfaction would decrease, leading to a loss of customers, and ultimately,
negatively hurting the company. Fast Track
also places a great deal of importance on customer satisfaction; without the
customer there would be no company. In
doing so, Fast Track has adapted to the wants of customers by moving to an
electronic communication based system, rather than communicating with customers
via telephone. Additionally, Fast Track
works to consistently keep the customer updated on the status of his or her
order through the use of automatic emails sent via Sanford, Fast Track’s personal
information system and database.
In addition
to the focus on customers, Fast Track also realizes the importance of the
relationship they have with their carrier which is responsible for the physical
transportation of orders, UPS Freight.
Having evaluated the various options in shipping companies, as a result
of the positive record UPS Freight maintains, the selection of UPS Freight
helps Fast Track to further insure that orders will not only be delivered on
time, but that the items will also arrive undamaged. Furthermore, although UPS Freight is viewed
as Fast Track’s main supplier, other entities also serve as suppliers to Fast
Track, such as Comcast for telephone and internet, and the software
developer.
As
with any company, recommendations for improvement will always be present. Such
recommendations would be to train another employee on how to provide rate
quotes for perspective customers in the event that Mr. Turso is out of the
office, and to possibly utilize social media to further extend communications
with already loyal customers. It should
however be noted, that although recommendations exist, as a small company with
five employees that was only formed ten years ago, with sales expected to reach
seven million dollars this year, there is no denying the success of Fast Track
Logistics and their operations.
Again, we would like to thank Steve Turso and the staff of Fast Track Logistics for their willingness to meet with us and their interest in helping us to better understand the role of operations management by applying it to an actual business.
Again, we would like to thank Steve Turso and the staff of Fast Track Logistics for their willingness to meet with us and their interest in helping us to better understand the role of operations management by applying it to an actual business.
No comments:
Post a Comment